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Rosie The Riveter Goes to War
Like most gals during WWII, Rosie the Riveter was wacky for khaki. But Rosie didn’t just swoon for a man in a uniform; Rosie wanted to wear one herself! Like every Mrs. and Miss America, Rosie was...
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A Winter War Time Romance
The winter of 1944 was a blustery one. ..but it would soon turn torrid. Christmas break, my 18-year-old college freshman mother Betty hopped on a Pullman, joining her family for a well needed vacation...
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Winter War Time Romance PTII
Vintage ad WWII Woodbury Soap 1944 Moonlight Becomes You “The breathless night. The moon burning on its billion watt radiance. Multiplying mystery, quickening the pulse. Stirring up a suddenly sweet...
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To Canoodle or Not to Canoodle; A valentines Day Dilemma
In Post-War America, love was in the air. Along with Valentines Day’s hearts and flowers, came big dates, big dances, and king sized expectations in high schools and colleges all around the country....
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Crazy for Cruises
Vintage Ad Cunard Cruise Lines 1953 Once upon a time, a cruise was a world of gaiety, comfort and relaxation such as no other form of travel provided. It was a rarefied world of glamour, hospitality...
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The Jet Age Hits Suburbia
Morning Lift Off Intruding upon on our leisurely Sunday morning breakfast in the winter of 1958, the rude roar of the airplane passing overhead totally obliterated the happy snap, crackle and pop...
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The Jet Age Hits The Suburbs Pt II
Starting in the fall of 1958 the roar of jets could be heard streaking through the blue skies of my Long Island suburban neighborhood, screeching over split levels, supermarkets and elementary schools...
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Occupation: Housewife
The mid-century American Housewife was the most envied woman in the world…smart…yet easy-going with never-you-mind freedom; that was the new Mrs. America! “To be an American woman today,” Life...
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The Real Housewives of the Cold War
Like most women growing up in the 1950s and 1960s I was fed a generous serving of sugar-coated media stereotypes of happy homemakers who were as frozen and neatly packaged as the processed foods they...
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Stay As Sweet As You Are- Sugar Seduction
Sugar Seduction Being a typical up-to-date-mid-century American baby, my very first mouthful of nourishment was a doctor prescribed, sugar sweetened bottle formula. Modern babies, we were advised,...
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The Big Gulp
Sugar Shock Sweet news for citizens of New York City! The sugar Calvary has been called in to save New Yorkers with a sweet tooth. A last-minute reprieve from a judge has rescued the Big Gulp from...
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Mom’s Suburban Supermarket Adventures
One day while flipping through a 3 year old, dog-eared magazine while waiting for her hair to dry at the Glam-A- Rama Beauty Parlor, my mid-century Mom happened upon an article in the May 1955 issue...
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Shell Shock & Awe-Ten Years Later
Detail -Collage “Shell Shock & Awe: Good Luck in Future Endeavors” by Sally Edelstein 2003 http:www.sallyedelsteincollage.com This week marks the 10th anniversary of the US led invasion of Iraq a,...
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Supermarket Adventures Pt II: The Case of The Supermarket Sleuth
One day while flipping through a 3-year-old, dog-eared magazine while waiting for her hair to dry at the Glam-A- Rama Beauty Parlor, my mid-century Mom happened upon an article in the May 1955 issue...
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Happy Homemakers in Training
Illustration Saturday Evening Post Feb 16 1957 Steve Dohanos illustrator Before Domestic Diva Martha Stewart instructed American women in how to be the perfect homemaker, high school girls were...
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Media Made Women- Working Girls
Collage by Sally Edelstein Of course no one wanted to end up a spinster in the 1950s and 1960s but smart single gals knew a job could be a Space age launching pad for snaring a husband. So until Prince...
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Marriage Equality
(L) Vintage Ad VIV Vivid Pink Lipstick 1956 (R) Marriage Equality Logo New Beginnings As spring begins, the window opens for the chance to be a June bride, that most coveted month for nuptials. This...
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Mobile Phone Milestone
Vintage advertising Illustration 1946 P.R. Mallory & Co. Constant cell phone chatter has become a chief complaint among train commuters. Hoping for some peace and quiet on their commute, some...
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Making The Scene With Mad Men
Millions will turn-on and tune-in when Mad Men returns for its 6th season. AMC is hoping you won’t drop out. The Beat Goes On We last left Don Draper and the gang at Sterling Cooper Draper Pryce in...
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Nuclear Jitters
(L) A public service newspaper ad produced by the Advertising Council, advising mothers to be prepared with an assortment of first aid materials should a nuclear bomb attack occur. (R) A government...
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